February, 7 2018 Balaji Raman, Associate Vice President, Cogitaas AVA The term marketing analytics is quite broad, it covers a gamut of problems concerning consumer segmentation, e-mail marketing, pricing, brand positioning, brand equity, fighting competition, spends optimization and allocation. In all cases, business decisions are taken based on rigorous data analytics done through statistical modelling.
February, 7 2018 Bonnie Ray. VP Data Science, Talkspace While applications of machine learning and data science are becoming commonplace in health research using information derived from Electronic Health Records (EHRs), large biological sample collections (i.e., –omics data), medical imaging data, and sensor data collected using medical devices, applications of large-scale machine learning in the behavioral